Selecting an Effective Digital Signage with These 3 Factors

Unlike the traditional signage, digital signage only needs a display screen. Here are 3 factors to consider if you want to ditch your ink and paper for contemporary signage.

Digital Signage System:

digital-signage-systemThere are 4 types of digital signage systems. The first two are the basic system and the advanced system. The last two are the intermediate system and the moderate system.

The basic system requires a USB so that the LCD monitor can show different information. It’s less expensive and can be used in small areas. It is encountered in small retail shops and employee break areas. It’s also encountered in reception areas, lobbies, and offices.

The advanced system is expensive and has multiple LCD monitors. It’s encountered in chain restaurants, department stores, and stadiums. It does not need a USB to change information that will be displayed by the LCD monitor. People can use it to perform live conferencing.

The intermediate system uses a media player that has a TV tuner. The TV tuner picks up TV signals through a satellite cable. The intermediate system uses one or multiple LCD monitors. It allows people to notify co-workers, patients, or customers about any emergency.

The moderate system uses multiple LCD monitors to relay messages to the public. People can use it for live video streaming and instant messaging. It’s encountered in small to mid-sized reception areas, lobbies, and factories.

Digital Signage Type:

There are 10 contemporary signage types.

The menu board is the first type of signage. It displays a list of products or services that need to be updated constantly. It records the customers’ inquiries and suggestions.

The indoor display is the second type of signage. It informs customers about a particular good or service from a list.

digital_signageTheĀ  third type of signage is the interactive display. It allows people to place an order on a service or product. It also allows people to customize a product before purchasing it.

The fourth type of signage is the transportation display. It informs passengers about the next destination of a public vehicle. It may also inform passengers about the time of arrival of the next public vehicle.

The queuing display is the fifth type of signage. It allows people to watch advertisements for a certain time. The people can have an appointment with a service representative after watching the advertisements.

The campus display is the sixth type of signage. It shows campus announcements to teachers and faculty members. It’s encountered near school gyms, school cafeterias, and school service offices.

The seventh type of signage is the digital poster. It displays visual content through a flash drive. It uses a built-in media player to deliver content from the flash drive to the LCD monitor.

The eighth type of signage is the identification display. It shows the patient’s medical information in a hospital. The medical information may include the schedule of the surgery and the type of surgery that will be performed on the patient.

The navigation display is the ninth type of signage. It directs people to certain areas in a physical structure. The physical structure is typically large for people to get lost.

The last type of signage is the static display. It shows a series of still images and text. A playlist determines the sequencing of the images and text.

Digital Signage Network:

networkThe first type of network is the point of transit network and the second type is the point of sale network. The last type is the point of wait network.

The point of transit network is a system that uses a signage to attract customers who are commuting or driving.

The point of sale network is a system that uses a signage to attract customers who are near a service or product.

The point of wait network is a system that reduces the customers’ perceived waiting time. This network is encountered in areas where there are waiting lines.

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